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Has Business Writing Evolved For The Better ?

What  would be your first answer to this this question? Well, if you’ve lived long enough, I’m sure you already know this truth about life; everything changes and evolves over time.

Doesn’t it?


Look at languages, even though it may take decades, even they evolve over time. If English is your language, go pick up one of Shakespeare plays and see for yourself if it sounds like the English you speak and write today.

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Labels: Articles

Search Engines That Respect Privacy

Online privacy is more important than ever before to most internet users. From news about the government’s tracking of internet traffic to Facebook’s controversial Graph Search feature, personal privacy is a hot topic. To the average internet users, nothing threatens privacy more than the big search engines do. These companies integrate themselves into your online activity and keep track of everything you see and do.

Luckily, there are a number of great alternative search engines that are respectful of your right to browse the web without other eyes watching.

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Labels: Articles

5 Reasons Why Your Blog Is Important To Your Business

Type any search term in your favorite search engine, and chances are that among the 10 first search results you will find at least one blog. Often times several.

The reason for this is that blogs are a huge part of the internet world nowadays.

I remember that when I first started blogging back in 2006, while many people had already tapped into the blog, it was still something new for most people who are actually blogging today.

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Labels: Articles, Blogging

10 Steps To Promote Your Business Like A Pro On LinkedIn

I have a friend who’s a master salesman. He used to be a realtor in the past and he’s now a technical recruiter. But, no matter what he does, he usually excels because is a good salesman.

He has this thing about making people listen to him, and do what he wants them to do. This is by definition the essence of someone who knows how to sale.

Just about a year ago he was hired by a big IT/ Technical recruiting company, and sure enough he showed his colors in just a few weeks as a recruiter, and now he trains new people, teaching them to do what he does.

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Labels: Articles

Copy Writing Vs. Content Marketing – What’s The Difference?

I think that it would be an understatement to say that there are many people (even online) who are a bit confused about the terms copywriting and content marketing.

You may be confused about the two yourself. Maybe you thought that they were one and the same thing all together.

The idea for this post, actually came to me because of a blog comment I read last week where someone didn’t know the difference between the two.

But why is it important to know the different?

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Labels: Articles

How to Write An Eye Catching Press Release To Promote Your Business

Some people say that writing a press release is one of the most difficult things to write, because while it can be more promotional than a regular article or blog post, it shouldn’t be a blatant ad either.

A press release needs to be somewhere in between.


A press release has a more specific goal, so to speak, than a regular article, and if it’s not constructed correctly, your press release will not be noticed, read and acted upon.

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Labels: Articles

Step By Step To Write Your Press Release

Recently I’ve been browsing through releases with a very specific goal in mind. What goal? Finding badly written (or not so well written) press releases to pitch their owners about my writing services.


The way I do it is by sending them a nicely detailed email that explain to them how they could make their press release much better, and by offering them my service to do it for them if they wish to hire someone.

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Labels: Articles